--- title: "Gridinta SEO & Astro Migration Case Study | Web Aloha" description: "Gridinta gained 355% more organic clicks, then moved from WordPress to Astro for faster performance, stronger SEO, GEO, schema and agentic browsing." canonical_url: "https://webaloha.co/case-studies/gridinta/" markdown_url: "https://webaloha.co/case-studies/gridinta.md" date_modified: "2026-08-07T11:03:38.000Z" --- SEO, GEO & WordPress-to-Astro case study # Gridinta: +355% Organic Growth and a WordPress-to-Astro Rebuild First, we turned an underperforming industrial website into an organic growth channel. Then we rebuilt its bilingual WordPress foundation in Astro - preserving the content and visual identity while improving speed, technical SEO, schema, GEO and machine-readable access for AI agents. Client industry: - B2B industrial services - Wind energy - International operations Web Aloha provided: - [WordPress to Astro migration](https://webaloha.co/wordpress-to-astro-migration-services/) - [Performance optimization](https://webaloha.co/website-speed-performance-optimization/) - [SEO and content strategy](https://webaloha.co/seo-services/) - [GEO and advanced schema](https://webaloha.co/geo-services/) - [Bilingual website design](https://webaloha.co/web-design-services/) ![Gridinta](https://webaloha.co/_astro/gridinta-logo.BAz0JOxC_ZhDldz.webp?dpl=dpl_HZitqG7jvXgL8SacqjgzoxTZJ4uA) [Visit Website](https://gridinta.eu/) Phase 1: Organic Results After 12 Months +355% Organic search clicks +1,374% Impressions +78% Average position ## About Gridinta Gridinta is a European industrial services company with over 22 years of experience in wind farm, oil and gas, and heavy-industry operations and maintenance. Based in Lithuania and Turkey, the company delivers onshore and offshore work internationally and partners with established industrial and renewable-energy businesses. Phase 1 ## Building the Visibility Foundation Gridinta’s real-world expertise and international scale were not reflected online. Important services were buried in downloadable PDFs, the site structure was weak, and potential clients searching for industrial maintenance services were finding competitors instead. We designed a bilingual English and Lithuanian website, moved service information into indexable pages, wrote most of the core copy, and made the article library a deliberate part of the strategy rather than an afterthought. More than 40 search-led articles supported both commercial visibility and recruitment. Ongoing [SEO work](https://webaloha.co/seo-services/) covered technical cleanup, redirects, content updates, search monitoring and authority building. Google Search Console - phase-one SEO evidence [![Google Search Console performance for gridinta.eu showing 3.38K clicks and 410K impressions in the selected custom period](https://webaloha.co/_astro/gridinta-seo-growth-gsc-data.BU_Rosws_1slxkX.webp?dpl=dpl_HZitqG7jvXgL8SacqjgzoxTZJ4uA)](https://webaloha.co/_astro/gridinta-seo-growth-gsc-data.BU_Rosws.webp) Phase-one SEO result: +355% organic clicks, +1,374% impressions and +78% average position. ### Extending SEO into GEO We extended the content and entity strategy through [Generative Engine Optimization](https://webaloha.co/geo-services/): clearer entity definitions, structured service information, visible FAQs and advanced schema that search and AI systems can parse. We also strengthened Gridinta’s presence across relevant directories, third-party mentions and authoritative sources. The aim was to make the business easier to understand, verify and reference wherever customers research industrial partners. Phase 2 ## Rebuilding a Successful WordPress Site in Astro The first website and content programme proved that Gridinta could win visibility. The next step was to give that growing bilingual content base a leaner technical foundation without losing the design, URLs, search equity or publishing structure already built around it. We migrated the production site from WordPress to a custom static Astro build on Vercel. Pages arrive as lightweight HTML with optimized assets, so visitors and crawlers do not wait for a WordPress database, theme runtime or front-end plugin stack to assemble the experience. LCP: 2.4 s → 477 ms Measured by GTmetrix, LCP shows how quickly the main content appears, so visitors see a useful page sooner. TTFB: 2.024 s → 237 ms Measured by WebPageTest, TTFB shows how quickly the server starts responding, reducing the wait before the page can load. Load time: 1.40 s → 261 ms Measured by Pingdom, load time shows how soon the page finishes loading, helping visitors reach information without delay. Speed Index: 3.4 s → 0.9 s Measured by PageSpeed Insights, Speed Index shows how quickly visible content fills the screen, making the page feel faster as it loads. ## The Rebuilt Gridinta Website The visual identity stayed recognizably Gridinta. Underneath it, the delivery, content model and technical search foundation changed completely for a much faster, more secure and AI-ready website. Gridinta has also shared the redesign from its own perspective, explaining how the faster website helps international clients find services, review technical information and prepare project enquiries. [Read Gridinta’s website redesign announcement.](https://gridinta.eu/rebuilt-website-faster-access-for-gridinta-clients-worldwide/) gridinta.eu [![Gridinta Astro homepage with wind turbine imagery, service and careers panels, and company statistics](https://webaloha.co/_astro/gridinta-astro-website-homepage.DlzL9Hlf_1zhWjd.webp?dpl=dpl_HZitqG7jvXgL8SacqjgzoxTZJ4uA)](https://webaloha.co/_astro/gridinta-astro-website-homepage.DlzL9Hlf.webp) New Astro homepage A focused industrial homepage with direct paths to services, careers and enquiries. gridinta.eu [![Gridinta Astro website section showing industrial partners including Nordex, GE Vernova and Siemens Gamesa](https://webaloha.co/_astro/gridinta-astro-website-partners.XUR77jCw_Z1JxcwB.webp?dpl=dpl_HZitqG7jvXgL8SacqjgzoxTZJ4uA)](https://webaloha.co/_astro/gridinta-astro-website-partners.XUR77jCw.webp) Industrial partner proof A clean trust section presenting Gridinta’s international client and partner relationships. gridinta.eu [![Gridinta Astro blog with wind energy articles in a responsive three-column card layout](https://webaloha.co/_astro/gridinta-astro-website-blog.AZdFC8ZL_2mDTaW.webp?dpl=dpl_HZitqG7jvXgL8SacqjgzoxTZJ4uA)](https://webaloha.co/_astro/gridinta-astro-website-blog.AZdFC8ZL.webp) Search-led industry content The article library remains a central part of the SEO, recruitment and authority strategy. ## What the Astro Migration Improved Speed was the most visible gain, but the migration also improved how search engines, AI systems, visitors and site administrators interact with Gridinta’s content. Performance ### Static HTML, less work per visit Astro ships the finished page and only the JavaScript each interaction needs. That reduced load time, page weight, blocking work and request count across the independent tests. Technical SEO ### Cleaner canonical signals Canonical URLs, English/Lithuanian hreflang links, sitemap output, robots controls and legacy redirects are handled deliberately instead of depending on overlapping WordPress plugins. Schema & GEO ### One connected entity graph Organization, LocalBusiness, WebSite, WebPage, BreadcrumbList, BlogPosting and visible FAQ data now connect consistently, giving search and AI systems clearer relationships to interpret. Agentic browsing ### More machine-readable by default Semantic HTML, descriptive links, accessible controls, structured data and a curated `llms.txt` make priority content easier for AI agents to discover and understand. Measured AI readiness ### Agentic Browsing: 1/2 → 3/3 Google PageSpeed Insights recorded one of two Agentic Browsing checks passing on WordPress. The Astro version passed all three checks shown in the later report. Reliability & security ### Fewer runtime dependencies The public site no longer depends on a WordPress database or plugin runtime. Forms use server-only delivery, and deployment-level security headers protect the static site without exposing credentials. Phase 2: Performance Highlights 477 ms GTmetrix LCP 261 ms Pingdom load time 237 ms WebPageTest TTFB 3/3 Agentic Browsing checks ## Before-and-After Tests From Four Sources We tested the same public homepage before and after the production migration using GTmetrix, Google PageSpeed Insights, Pingdom and WebPageTest. Each platform’s own result is presented separately below with its recorded configuration and source screenshots. ### GTmetrix [Testing platform ↗](https://gtmetrix.com/) The public gridinta.eu homepage was tested from London using Chrome 142 and Lighthouse 12.6.1. The WordPress report was captured on 4 August 2026 and the Astro report on 7 August 2026. The rebuild moved the site from Grade B to Grade A, reached 100% Performance and Structure, and reduced measured LCP by 80%. | Metric | WordPress | Astro | Improvement | | --- | --- | --- | --- | | Grade | B | A | Improved | | Performance | 74% | 100% | +26 points | | Structure | 97% | 100% | +3 points | | Largest Contentful Paint | 2.4 s | 477 ms | 80% lower | | Total Blocking Time | 47 ms | 0 ms | Eliminated | | Fully loaded time | 2.8 s | 625 ms | 78% lower | | Total page size | 962 KB | 789 KB | 18% smaller | Before - WordPress [![GTmetrix WordPress report for Gridinta showing Grade B, 74% Performance, 97% Structure, 2.4 second LCP and 47 millisecond TBT](https://webaloha.co/_astro/gridinta-gtmetrix-wordpress-before.BsgJOcWc_2mFIhW.webp?dpl=dpl_HZitqG7jvXgL8SacqjgzoxTZJ4uA)](https://webaloha.co/_astro/gridinta-gtmetrix-wordpress-before.BsgJOcWc.webp) After - Astro [![GTmetrix Astro report for Gridinta showing Grade A, 100% Performance, 100% Structure, 477 millisecond LCP and zero TBT](https://webaloha.co/_astro/gridinta-gtmetrix-astro-after.CvG1G41B_1etixv.webp?dpl=dpl_HZitqG7jvXgL8SacqjgzoxTZJ4uA)](https://webaloha.co/_astro/gridinta-gtmetrix-astro-after.CvG1G41B.webp) GTmetrix report history [![GTmetrix history for Gridinta showing the performance change after the WordPress to Astro migration](https://webaloha.co/_astro/gridinta-gtmetrix-report-history.DzkrhAKo_ZfHyL9.webp?dpl=dpl_HZitqG7jvXgL8SacqjgzoxTZJ4uA)](https://webaloha.co/_astro/gridinta-gtmetrix-report-history.DzkrhAKo.webp) ### Google PageSpeed Insights [Testing platform ↗](https://pagespeed.web.dev/) Both mobile reports used an emulated Moto G Power on Slow 4G with Lighthouse 13.4.1 and Chromium 150. The WordPress report was captured on 5 August 2026 and the Astro report on 7 August 2026. Mobile Speed Index fell from 3.4 seconds to 0.9 seconds, FCP improved by 25%, layout shift was eliminated, and every Agentic Browsing check passed. | Metric | WordPress | Astro | Improvement | | --- | --- | --- | --- | | Performance score | 89 | 91 | +2 points | | Accessibility score | 89 | 97 | +8 points | | First Contentful Paint | 1.2 s | 0.9 s | 25% lower | | Speed Index | 3.4 s | 0.9 s | 74% lower | | Cumulative Layout Shift | 0.039 | 0 | Eliminated | | Agentic Browsing | 1/2 | 3/3 | All checks passed | | SEO score | 100 | 100 | Retained | Before - WordPress mobile [![Google PageSpeed Insights mobile WordPress report for Gridinta showing Performance 89, Accessibility 89, Speed Index 3.4 seconds and Agentic Browsing 1 of 2](https://webaloha.co/_astro/gridinta-pagespeed-wordpress-before.D4Ym5Zgz_Z1cRVg3.webp?dpl=dpl_HZitqG7jvXgL8SacqjgzoxTZJ4uA)](https://webaloha.co/_astro/gridinta-pagespeed-wordpress-before.D4Ym5Zgz.webp) After - Astro mobile [![Google PageSpeed Insights mobile Astro report for Gridinta showing Performance 91, Accessibility 97, Speed Index 0.9 seconds, zero CLS and Agentic Browsing 3 of 3](https://webaloha.co/_astro/gridinta-pagespeed-astro-after.FX4hKoda_2nSa5M.webp?dpl=dpl_HZitqG7jvXgL8SacqjgzoxTZJ4uA)](https://webaloha.co/_astro/gridinta-pagespeed-astro-after.FX4hKoda.webp) ### Pingdom Website Speed Test [Testing platform ↗](https://tools.pingdom.com/) The public gridinta.eu homepage was tested before and after the migration using Pingdom’s London test location. Pingdom measured an 81% reduction in load time, a 58% reduction in requests and a move from performance grade C to A. | Metric | WordPress | Astro | Improvement | | --- | --- | --- | --- | | Performance grade | C / 74 | A / 95 | +21 points | | Load time | 1.40 s | 261 ms | 81% lower | | Page size | 1.0 MB | 595 KB | About 40% smaller | | Requests | 64 | 27 | 58% fewer | Before - WordPress [![Pingdom WordPress report for Gridinta showing performance grade C 74, 1.0 megabyte page size, 1.40 second load time and 64 requests](https://webaloha.co/_astro/gridinta-pingdom-wordpress-before.B7RezjkB_2hDpBv.webp?dpl=dpl_HZitqG7jvXgL8SacqjgzoxTZJ4uA)](https://webaloha.co/_astro/gridinta-pingdom-wordpress-before.B7RezjkB.webp) After - Astro [![Pingdom Astro report for Gridinta showing performance grade A 95, 595 kilobyte page size, 261 millisecond load time and 27 requests](https://webaloha.co/_astro/gridinta-pingdom-astro-after.Bqr1fJT-_ZGgm3B.webp?dpl=dpl_HZitqG7jvXgL8SacqjgzoxTZJ4uA)](https://webaloha.co/_astro/gridinta-pingdom-astro-after.Bqr1fJT-.webp) ### WebPageTest [Testing platform ↗](https://www.webpagetest.org/) Both reports used an iPhone 15, Chrome 148 and a 5G profile of 200/25 Mbps with 20 ms RTT from Amsterdam. Both captures were made on 5 August 2026. WebPageTest measured a 76% lower LCP, an 88% lower TTFB, 66% fewer requests and a 94% reduction in render-blocking requests. | Metric | WordPress | Astro | Improvement | | --- | --- | --- | --- | | First Contentful Paint | 2.867 s | 0.689 s | 76% lower | | Largest Contentful Paint | 3.166 s | 0.771 s | 76% lower | | Time to First Byte | 2.024 s | 0.237 s | 88% lower | | Start Render | 2.9 s | 0.7 s | 76% lower | | Speed Index | 3.244 s | 0.797 s | 75% lower | | Total Blocking Time | 125 ms | 59 ms | 53% lower | | Total page weight | 812 KB | 569 KB | 30% smaller | | Document complete | 3.678 s | 0.848 s | 77% lower | | Document-complete bytes | 812 KB | 556 KB | 32% smaller | | Total time | 3.707 s | 0.970 s | 74% lower | | Requests | 53 | 18 | 66% fewer | | Render-blocking requests | 36 | 2 | 94% fewer | | Serious accessibility issues | 2 | 1 | 50% fewer | Before - WordPress [![WebPageTest WordPress report for Gridinta showing 3.166 second LCP, 2.024 second TTFB, 812 kilobyte page weight and 53 requests](https://webaloha.co/_astro/gridinta-webpagetest-wordpress-before.B9LtlxOQ_Z2c1Rlt.webp?dpl=dpl_HZitqG7jvXgL8SacqjgzoxTZJ4uA)](https://webaloha.co/_astro/gridinta-webpagetest-wordpress-before.B9LtlxOQ.webp) After - Astro [![WebPageTest Astro report for Gridinta showing 0.771 second LCP, 0.237 second TTFB, 569 kilobyte page weight and 18 requests](https://webaloha.co/_astro/gridinta-webpagetest-astro-after.Bs79tdAx_14EIaV.webp?dpl=dpl_HZitqG7jvXgL8SacqjgzoxTZJ4uA)](https://webaloha.co/_astro/gridinta-webpagetest-astro-after.Bs79tdAx.webp) ## One Website, Two Compounding Improvements Phase 1 made Gridinta visible through a stronger website, indexable services, useful content, SEO and GEO. Phase 2 protected that work while replacing WordPress with a faster, cleaner and more machine-readable Astro foundation. The result is not a separate experiment - it is the next stage of the same long-term growth platform. ## Want similar results for your business? We can improve what already works, migrate what no longer serves you, and document the outcome with real before-and-after evidence. [Drop us an Aloha 🤙](https://webaloha.co/contact/)