{ "version": 1, "reviewedOn": "2026-10-28", "instruction": "Copy the template and replace fictional inputs with your own evidence. Pass means a completed stated test. Unknown is not zero. A ready status still requires owner approval.", "template": { "project": null, "releaseOwner": null, "plannedLaunch": null, "baseline": [ { "id": "B01", "measure": "URL and redirect inventory", "scope": null, "method": null, "evidence": null, "owner": null, "capturedOn": null, "result": "Not checked" }, { "id": "B02", "measure": "Search Console export", "scope": null, "method": null, "evidence": null, "owner": null, "capturedOn": null, "result": "Not checked" }, { "id": "B03", "measure": "Enquiry/order baseline", "scope": null, "method": null, "evidence": null, "owner": null, "capturedOn": null, "result": "Not checked" }, { "id": "B04", "measure": "Representative speed test", "scope": null, "method": null, "evidence": null, "owner": null, "capturedOn": null, "result": "Not checked" }, { "id": "B05", "measure": "Platform and account inventory", "scope": null, "method": null, "evidence": null, "owner": null, "capturedOn": null, "result": "Not checked" }, { "id": "B06", "measure": "Recovery point and restore test", "scope": null, "method": null, "evidence": null, "owner": null, "capturedOn": null, "result": "Not checked" } ], "tasks": [ { "id": "T01", "task": "Inventory URLs, templates, media and existing redirects", "owner": null, "dependencyIds": "None", "deadline": null, "evidence": null, "required": true, "result": "Not checked" }, { "id": "T02", "task": "Archive search, lead and performance baselines", "owner": null, "dependencyIds": "T01", "deadline": null, "evidence": null, "required": true, "result": "Not checked" }, { "id": "T03", "task": "Approve keep, redirect and retire decisions", "owner": null, "dependencyIds": "T01", "deadline": null, "evidence": null, "required": true, "result": "Not checked" }, { "id": "T04", "task": "Compare content, metadata and canonical signals", "owner": null, "dependencyIds": "T03", "deadline": null, "evidence": null, "required": true, "result": "Not checked" }, { "id": "T05", "task": "Check images, alt text and downloadable files", "owner": null, "dependencyIds": "T01", "deadline": null, "evidence": null, "required": true, "result": "Not checked" }, { "id": "T06", "task": "Check English/Lithuanian pairs and navigation", "owner": null, "dependencyIds": "T04", "deadline": null, "evidence": null, "required": true, "result": "Not checked" }, { "id": "T07", "task": "Check old URLs and direct final redirect targets", "owner": null, "dependencyIds": "T03", "deadline": null, "evidence": null, "required": true, "result": "Not checked" }, { "id": "T08", "task": "Check robots, noindex, sitemap and production access", "owner": null, "dependencyIds": "T04; T06", "deadline": null, "evidence": null, "required": true, "result": "Not checked" }, { "id": "T09", "task": "Test English enquiry through to the right inbox", "owner": null, "dependencyIds": "T04", "deadline": null, "evidence": null, "required": true, "result": "Not checked" }, { "id": "T10", "task": "Test Lithuanian enquiry through to the right inbox", "owner": null, "dependencyIds": "T06", "deadline": null, "evidence": null, "required": true, "result": "Not checked" }, { "id": "T11", "task": "Test checkout or record why it does not apply", "owner": null, "dependencyIds": "T01", "deadline": null, "evidence": null, "required": true, "result": "Not checked" }, { "id": "T12", "task": "Test consent and agreed analytics events", "owner": null, "dependencyIds": "T09; T10", "deadline": null, "evidence": null, "required": true, "result": "Not checked" }, { "id": "T13", "task": "Test editor preview, publish and correction", "owner": null, "dependencyIds": "T04", "deadline": null, "evidence": null, "required": true, "result": "Not checked" }, { "id": "T14", "task": "Rehearse recovery and confirm restore access", "owner": null, "dependencyIds": "T01", "deadline": null, "evidence": null, "required": true, "result": "Not checked" }, { "id": "T15", "task": "Plan preservation of writes during cutover", "owner": null, "dependencyIds": "T09; T10; T11", "deadline": null, "evidence": null, "required": true, "result": "Not checked" }, { "id": "T16", "task": "Assign immediate production checks and escalation", "owner": null, "dependencyIds": "T07; T08; T12; T14; T15", "deadline": null, "evidence": null, "required": true, "result": "Not checked" } ], "gates": [ { "id": "G01", "gate": "Baseline evidence archived and scope approved", "owner": null, "evidence": null, "result": "Not checked" }, { "id": "G02", "gate": "Every known URL has a reviewed decision", "owner": null, "evidence": null, "result": "Not checked" }, { "id": "G03", "gate": "Required customer journeys and language checks passed", "owner": null, "evidence": null, "result": "Not checked" }, { "id": "G04", "gate": "Recovery tested and rollback operator available", "owner": null, "evidence": null, "result": "Not checked" }, { "id": "G05", "gate": "Measurement definitions and evidence accepted", "owner": null, "evidence": null, "result": "Not checked" }, { "id": "G06", "gate": "Release owner accepts all required evidence", "owner": null, "evidence": null, "result": "Not checked" } ], "urlFields": [ "id", "url", "title", "language", "template", "inventory_source", "decision", "destination_url", "reason", "owner", "dependency_ids", "expected_source_http", "observed_source_http", "expected_canonical", "language_pair_id", "evidence_reference", "result" ], "rollbackFields": [ "trigger", "action", "owner", "prerequisite", "when", "recoveryEvidence", "preserveNewData", "rehearsalResult" ], "monitoringDays": [ 7, 14, 28 ] }, "example": { "fictional": true, "project": "Birch Studio / Beržo studija", "domain": "https://birch-studio.example", "note": "Reserved .example domain. All names, dates, observations and evidence references are simulated; no client results are supplied. Open checks deliberately block launch.", "releaseOwner": "Mira (fictional)", "proposedLaunch": "2026-11-04", "baselineColumns": [ "id", "measure", "scope", "method", "evidence", "owner", "capturedOn", "result", "limits" ], "baseline": [ [ "B01", "URL and redirect inventory", "8 old URLs; 7 destinations; EN and LT", "Fictional crawl + CMS + media + redirects", "SIMULATED B01: combined inventory", "Mira, project owner", "2026-10-28T12:00:00.000Z", "Pass", "Teaching data; not a live crawl" ], [ "B02", "Search Console export", "Both language groups; web search", "Final daily data; exact dates needed", "Pending: daily export and coverage review", "Jonas, search reviewer", "2026-10-28T12:00:00.000Z", "Not checked", "Unknown totals stay unknown, never zero" ], [ "B03", "Enquiry/order baseline", "English and Lithuanian enquiry inboxes", "Count received enquiries separately from clicks", "SIMULATED B03: inbox process reviewed", "Mira, project owner", "2026-10-28T12:00:00.000Z", "Pass", "No real lead counts supplied" ], [ "B04", "Representative speed test", "Home + each service + contact template", "Same page/device/tool settings before and after", "SIMULATED B04: dated test settings", "Ada, developer", "2026-10-28T12:00:00.000Z", "Pass", "No invented performance result" ], [ "B05", "Platform and account inventory", "Domain, DNS, host, repo, forms and analytics", "Owner and recovery access inventory", "SIMULATED B05: access register", "Ada, developer", "2026-10-28T12:00:00.000Z", "Pass", "Do not store secrets in this workbook" ], [ "B06", "Recovery point and restore test", "Code release and external form storage", "Staging rollback exercise", "SIMULATED B06: recovery rehearsal", "Ada, developer", "2026-10-28T12:00:00.000Z", "Pass", "Retain new inbox submissions" ] ], "taskColumns": [ "id", "task", "owner", "dependencyIds", "deadline", "evidence", "required", "result", "notes" ], "tasks": [ [ "T01", "Inventory URLs, templates, media and existing redirects", "Ada, developer", "None", "2026-11-02T12:00:00.000Z", "SIMULATED T01: teaching acceptance reference", "Yes", "Pass", "Fictional exercise; replace with actual evidence" ], [ "T02", "Archive search, lead and performance baselines", "Jonas, search reviewer", "T01", "2026-11-02T12:00:00.000Z", "Pending: daily export", "Yes", "Not checked", "Fictional exercise; replace with actual evidence" ], [ "T03", "Approve keep, redirect and retire decisions", "Jonas, search reviewer", "T01", "2026-11-02T12:00:00.000Z", "SIMULATED T03: teaching acceptance reference", "Yes", "Pass", "Fictional exercise; replace with actual evidence" ], [ "T04", "Compare content, metadata and canonical signals", "Ada, developer", "T03", "2026-11-02T12:00:00.000Z", "SIMULATED T04: teaching acceptance reference", "Yes", "Pass", "Fictional exercise; replace with actual evidence" ], [ "T05", "Check images, alt text and downloadable files", "Ada, developer", "T01", "2026-11-02T12:00:00.000Z", "SIMULATED T05: teaching acceptance reference", "Yes", "Pass", "Fictional exercise; replace with actual evidence" ], [ "T06", "Check English/Lithuanian pairs and navigation", "Jonas, search reviewer", "T04", "2026-11-02T12:00:00.000Z", "SIMULATED T06: teaching acceptance reference", "Yes", "Pass", "Fictional exercise; replace with actual evidence" ], [ "T07", "Check old URLs and direct final redirect targets", "Ada, developer", "T03", "2026-11-02T12:00:00.000Z", "SIMULATED T07: teaching acceptance reference", "Yes", "Pass", "Fictional exercise; replace with actual evidence" ], [ "T08", "Check robots, noindex, sitemap and production access", "Ada, developer", "T04; T06", "2026-11-02T12:00:00.000Z", "SIMULATED T08: teaching acceptance reference", "Yes", "Pass", "Fictional exercise; replace with actual evidence" ], [ "T09", "Test English enquiry through to the right inbox", "Mira, project owner", "T04", "2026-11-03T12:00:00.000Z", "SIMULATED T09: teaching acceptance reference", "Yes", "Pass", "Fictional exercise; replace with actual evidence" ], [ "T10", "Test Lithuanian enquiry through to the right inbox", "Mira, project owner", "T06", "2026-11-03T12:00:00.000Z", "Pending: Lithuanian inbox receipt", "Yes", "Not checked", "Form displays success; inbox delivery unknown" ], [ "T11", "Test checkout or record why it does not apply", "Ada, developer", "T01", "2026-11-03T12:00:00.000Z", "SIMULATED T11: teaching acceptance reference", "Yes", "Not applicable", "Service brochure; no store or payments" ], [ "T12", "Test consent and agreed analytics events", "Jonas, search reviewer", "T09; T10", "2026-11-03T12:00:00.000Z", "Pending: consented event capture", "Yes", "Not checked", "Fictional exercise; replace with actual evidence" ], [ "T13", "Test editor preview, publish and correction", "Ada, developer", "T04", "2026-11-03T12:00:00.000Z", "SIMULATED T13: teaching acceptance reference", "Yes", "Pass", "Fictional exercise; replace with actual evidence" ], [ "T14", "Rehearse recovery and confirm restore access", "Ada, developer", "T01", "2026-11-04T12:00:00.000Z", "SIMULATED T14: teaching acceptance reference", "Yes", "Pass", "Fictional exercise; replace with actual evidence" ], [ "T15", "Plan preservation of writes during cutover", "Ada, developer", "T09; T10; T11", "2026-11-04T12:00:00.000Z", "SIMULATED T15: teaching acceptance reference", "Yes", "Pass", "Fictional exercise; replace with actual evidence" ], [ "T16", "Assign immediate production checks and escalation", "Mira, project owner", "T07; T08; T12; T14; T15", "2026-11-04T12:00:00.000Z", "SIMULATED T16: cutover operator and escalation assigned", "Yes", "Pass", "Operator assigned now; production checks follow cutover" ] ], "gates": [ [ "G01", "Baseline evidence archived and scope approved", "Mira, project owner", "T01; T02", "2026-11-04T12:00:00.000Z", "Pending: prerequisite evidence", "Yes", "Not checked", "Populated does not mean approved" ], [ "G02", "Every known URL has a reviewed decision", "Mira, project owner", "T03; T07", "2026-11-04T12:00:00.000Z", "SIMULATED G02: teaching sign-off", "Yes", "Pass", "Populated does not mean approved" ], [ "G03", "Required customer journeys and language checks passed", "Mira, project owner", "T06; T09; T10; T11", "2026-11-04T12:00:00.000Z", "Pending: prerequisite evidence", "Yes", "Not checked", "Populated does not mean approved" ], [ "G04", "Recovery tested and rollback operator available", "Ada, developer", "T14; T15", "2026-11-04T12:00:00.000Z", "SIMULATED G04: teaching sign-off", "Yes", "Pass", "Populated does not mean approved" ], [ "G05", "Measurement definitions and evidence accepted", "Mira, project owner", "T02; T12", "2026-11-04T12:00:00.000Z", "Pending: prerequisite evidence", "Yes", "Not checked", "Populated does not mean approved" ], [ "G06", "Release owner accepts all required evidence", "Mira, project owner", "G01; G02; G03; G04; G05", "2026-11-04T12:00:00.000Z", "Pending: prerequisite evidence", "Yes", "Not checked", "Populated does not mean approved" ] ], "rollback": [ [ "R01", "Wrong form recipient: restore previous frontend and retest delivery", "Ada, developer", "Mira confirms wrong recipient; record incident", "Immediately after confirmed failure", "SIMULATED: prior deployment ID + form config", "Yes", "Pass", "Preserve new inbox submissions; do not delete messages" ], [ "R02", "Key old URLs return 5xx: restore previous route config and retest", "Ada, developer", "Jonas confirms affected priority URLs", "At confirmed critical routing failure", "SIMULATED: previous route config snapshot", "Yes", "Pass", "Keep the reviewed URL map for repair" ], [ "R03", "Data restore: first reconcile new writes; obtain owner approval", "Mira, project owner", "Identify every write since the restore point", "Before any data restore", "SIMULATED: external form-storage inventory", "Yes", "Pass", "No website DB in this example; a store needs its own plan" ], [ "R04", "Rehearse rollback in staging and record restored customer flow", "Ada, developer", "T14; named release access and recovery point", "Before release approval", "SIMULATED: restore rehearsal reference", "Yes", "Pass", "A backup file alone is not a restore test" ] ], "urlColumns": [ "id", "url", "title", "language", "template", "inventory_source", "decision", "destination_url", "reason", "owner", "dependency_ids", "expected_source_http", "observed_source_http", "expected_canonical", "language_pair_id", "evidence_reference", "result" ], "urls": [ [ "U01", "https://birch-studio.example/", "Birch Studio: website design", "en", "home", "CMS + crawl", "Keep", "https://birch-studio.example/", "Same purpose and address", "Ada", "T04; T06", 200, 200, "https://birch-studio.example/", "home", "SIMULATED U01: response and content review", "Pass" ], [ "U02", "https://birch-studio.example/lt/", "Beržo studija: svetainių kūrimas", "lt", "home", "CMS + crawl", "Keep", "https://birch-studio.example/lt/", "Published Lithuanian homepage", "Ada", "T04; T06", 200, 200, "https://birch-studio.example/lt/", "home", "SIMULATED U02: response and language review", "Pass" ], [ "U03", "https://birch-studio.example/services/web-design/", "Website design services", "en", "service", "CMS + crawl + link targets", "Redirect", "https://birch-studio.example/website-design/", "Equivalent service at revised address", "Jonas", "T03; T07", 301, 301, "https://birch-studio.example/website-design/", "design", "SIMULATED U03: direct redirect to 200 target", "Pass" ], [ "U04", "https://birch-studio.example/lt/paslaugos/svetaines/", "Svetainių kūrimo paslaugos", "lt", "service", "CMS + crawl", "Redirect", "https://birch-studio.example/lt/svetainiu-kurimas/", "Equivalent Lithuanian service; retain language", "Jonas", "T03; T06; T07", 301, 301, "https://birch-studio.example/lt/svetainiu-kurimas/", "design", "SIMULATED U04: redirect and pair review", "Pass" ], [ "U05", "https://birch-studio.example/contact/", "Contact Birch Studio", "en", "contact", "CMS + crawl", "Keep", "https://birch-studio.example/contact/", "Existing contact address retained", "Mira", "T09", 200, 200, "https://birch-studio.example/contact/", "contact", "SIMULATED U05: response and inbox test", "Pass" ], [ "U06", "https://birch-studio.example/lt/kontaktai/", "Susisiekite su Beržo studija", "lt", "contact", "CMS + crawl", "Keep", "https://birch-studio.example/lt/kontaktai/", "Retain Lithuanian contact journey", "Mira", "T10", 200, null, "https://birch-studio.example/lt/kontaktai/", "contact", "Pending: public response and inbox receipt", "Not checked" ], [ "U07", "https://birch-studio.example/uploads/services.pdf", "Birch Studio service brochure", "en", "download", "Media library + link targets", "Redirect", "https://birch-studio.example/downloads/services.pdf", "Keep useful old file links working", "Ada", "T05; T07", 301, 301, "Not applicable: PDF redirect source", "None", "SIMULATED U07: file target and content review", "Pass" ], [ "U08", "https://birch-studio.example/lt/akcija-2024/", "Pasibaigusi 2024 metų akcija", "lt", "retired campaign", "Historic redirect list", "Retire", "", "Expired offer; no relevant replacement", "Mira", "T03; T07", 410, 410, "Not applicable: retired", "None", "SIMULATED U08: intentional 410; links removed", "Pass" ] ], "monitoring": [ { "day": 7, "owner": "Jonas + Mira (fictional)", "result": "Unknown", "action": "Collect evidence after actual launch" }, { "day": 14, "owner": "Jonas + Mira (fictional)", "result": "Unknown", "action": "Collect evidence after actual launch" }, { "day": 28, "owner": "Jonas + Mira (fictional)", "result": "Unknown", "action": "Collect evidence after actual launch" } ] }, "sources": [ { "title": "Google site moves; reviewed 2026-10-28", "url": "https://developers.google.com/search/docs/crawling-indexing/site-move-with-url-changes" }, { "title": "Google hosting changes; reviewed 2026-10-28", "url": "https://developers.google.com/search/docs/crawling-indexing/site-move-no-url-changes" }, { "title": "Google redirects; reviewed 2026-10-28", "url": "https://developers.google.com/search/docs/crawling-indexing/301-redirects" }, { "title": "Web Aloha redirect mapper", "url": "https://webaloha.co/tools/seo-migration-redirect-mapper/" } ] }