Case Study on:
Gridinta
When Gridinta approached Web Aloha, their international operations were strong, but their online visibility barely reflected their scale. Within 12 months their organic clicks increased by 355%, impressions exceeded 1.3 million, and structured service pages replaced non-indexed PDF-based documentation.
Client industry:
- B2B
- Industrial
- Renewable Energy
Web Aloha provided:
Gridinta's Results After 12 Months:
+355%
Organic search clicks
+1,374%
Impressions
+78%
Average position
About Gridinta
Gridinta is a European industrial services company with over 22 years of experience in wind farm, oil & gas, and heavy industry operations and maintenance.
Based in Lithuania and Turkey, they deliver onshore and offshore projects across 35+ countries, partnering with industry leaders such as Nordex, Siemens Gamesa, and GE Vernova.
The Problem
Despite strong expertise and real partnerships, Gridinta had a problem most B2B industrial companies share: almost zero online visibility. Their potential clients were searching for industrial maintenance services on Google – and finding competitors instead.
The website didn't reflect the company's real expertise or scale. Many of Gridinta's services were buried in downloadable PDFs — not indexed by search engines, not comfortable for visitors, and doing nothing for rankings. The site had a weak structure, and almost no organic traffic. Gridinta had to rely entirely on referrals and offline channels to win new business.
Web Aloha Approach
Developing a Custom Website
Web Aloha designed a fast, mobile-friendly website that actually matched what Gridinta is — a serious industrial company working across 35+ countries. The old site undersold them. The new one doesn't.
We moved every service out of PDFs and onto its own dedicated page. Each service page was built with proper headings, keyword targeting, and well-structured, informative content that appeals to both B2B visitors and search engine robots.
The website design was done in two languages (English and Lithuanian), since a portion of Gridinta's clients and potential employees still come from the local market.
We added a blog section from day one — not as an afterthought, but as a core part of the next step – SEO strategy.
Content Strategy & SEO Growth
The new website was built with on-page SEO in mind. Beyond that, we optimized their Google Search Console, set up the necessary 301 redirects, reworked Gridinta's Google Business Profile, and cleaned up the technical foundation.
We wrote the copy for most pages on the website, making sure it met both industry standards and SEO best practices. To build authority and speed up rankings, we wrote and published 40+ SEO articles.
Some posts targeted keywords Gridinta's potential clients were searching for. Others aimed at attracting skilled workers to strengthen their recruitment pipeline as a growing company.
Over the following 12 months, we continued providing ongoing SEO services — monitoring rankings, adjusting strategy based on real data, and regularly updating website and content to stay competitive.
SEO results: +355% organic clicks, +1,374% impressions, +78% avg. position
Earning AI Citations
At some point, we additionally started doing Generative Engine Optimization (GEO) to earn more AI citations and references.
We adjusted the website accordingly: adding advanced schema markup, AI-friendly content structure, clear entity definitions, and structured FAQ sections that AI models can easily parse and cite.
Off-page, we helped build Gridinta's presence across trusted industry directories, third-party mentions, and authoritative sources that large language models pull from when generating answers.
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