Case study
Mobile PageSpeed: 78 → 98
In a WordPress-to-Astro rebuild, mobile PageSpeed rose 78→98 and LCP fell 4.4s→1.8s.
Read the case study →WEB ALOHA
Website Speed & Performance Optimization
Your website is slow. Visitors are leaving. Google is not happy. We fix all of that.
We optimize websites for speed, Core Web Vitals, and PageSpeed scores. One-time fix, measurable results, before and after report included.
Core Web Vitals Fix
LCP, CLS, and INP improvements that help your site rank and convert better.
PageSpeed Score Boost
Most sites we work on see a 20 to 50 point improvement on Google PageSpeed Insights.
Before & After Report
You see the exact numbers before we start and after we finish. No guessing, no vague promises.
Get My Site Faster ⚡
One-time fix. No monthly fees.
See Pricing 💰
Starting from $333.
2s
Target load time
90+
PageSpeed score goal
20%
Avg. conversion lift from faster load times
What We Optimize
Slow websites have the same root causes. We know where to look and what to fix.
- ✓ Images & media. WebP conversion, compression, lazy loading, and proper image sizing. Images are the most common cause of slow pages.
- ✓ CSS & JavaScript. Minification, deferral of non-critical scripts, removal of render-blocking resources, and unused code cleanup.
- ✓ Caching & server. Browser caching, server-side caching, Gzip/Brotli compression, TTFB reduction, and CDN configuration.
- ✓ Core Web Vitals. Targeted fixes for LCP, CLS, and INP. Google uses these three metrics as ranking signals for every page it crawls.
- ✓ Mobile performance. Mobile-first optimization. Most visitors arrive on mobile, and Google indexes mobile first. Both need to be fast.
- ✓ Plugin & code bloat. Audit and cleanup of heavy or redundant plugins, third-party scripts, and unnecessary theme features that add load time without value.
- ✓ E-commerce speed. WooCommerce-specific optimization: product images, database queries, cart scripts, and checkout performance.
- ✓ Database cleanup. Database optimization for WordPress and WooCommerce. Removing post revisions, transients, and orphaned data that bloat query times.
Why Website Speed Matters
A 1-second delay in page load time can reduce conversions by up to 20%. That is not a rounding error. That is real revenue leaving your site every single day because pages are too slow.
Google officially uses Core Web Vitals as a ranking signal. A slow website is not just a bad user experience. It is a direct SEO disadvantage versus every faster competitor ranking above you.
Fixing speed is one of the few improvements that helps your business on all fronts at once: better rankings, lower bounce rates, higher conversions, and a better first impression for every visitor.
53%
of mobile users abandon a page that takes over 3 seconds to load
Google / Think with Google research
20%
average drop in conversions for every 1-second delay in mobile load time
Google Performance Research
Core Web Vitals
are an official Google ranking factor since 2021, and they still matter in 2026
Google Search Central
How It Works
No vague promises. A clear, step-by-step process with a before and after report you can actually read.
1
Performance Audit
We run a full audit using PageSpeed Insights, Lighthouse, and WebPageTest. We identify every bottleneck: render-blocking scripts, oversized images, slow server response, inefficient caching, and more.
2
Fix Plan & Priorities
We put together a prioritized list of fixes sorted by impact. The biggest wins first, then the finer details. You know exactly what we are doing before we start.
3
Optimization Work
We implement all fixes: image compression, code minification, caching setup, CDN configuration, database cleanup, plugin audit, server tuning, and everything else on the list.
4
Before & After Report
We share a clear before and after report with your PageSpeed scores, Core Web Vitals metrics, and load time improvements. You see exactly what changed and why it matters.
Speed Optimization Pricing
One-time optimization. No monthly retainer required. Pick the package that fits your website.
Essential Speed Optimization
Core fixes for small business websites. Fast turnaround, big impact.
from
$333
one-time
- ✓ Full PageSpeed & Lighthouse audit Finds the specific technical issues slowing pages and hurting visitor experience.
- ✓ Image compression & WebP conversion Shrinks image files without obvious quality loss, making pages load faster.
- ✓ Lazy loading for images Loads off-screen images only when needed, so the first screen appears faster.
- ✓ CSS & JavaScript minification Removes unnecessary code characters so browsers download and process files faster.
- ✓ Render-blocking script deferral Lets important page content appear before nonessential scripts finish loading.
- ✓ Browser caching setup Stores reusable files on visitors' devices for faster repeat visits.
- ✓ Core Web Vitals fixes (LCP, CLS, INP) Improves Google's measures of loading speed, layout stability, and interaction responsiveness.
- ✓ Basic hosting & server check Identifies hosting limits that prevent your website from responding quickly.
- ✓ Before & after report
GET ESSENTIAL
Best for brochure sites and blogs.
Popular
Advanced Speed Optimization
Deep performance overhaul for complex websites with many pages, plugins, or custom code.
from
$555
one-time
Everything in Essential, plus:
- ✓ CDN setup & configuration Serves site files from locations nearer visitors for quicker loading worldwide.
- ✓ Server-side caching (e.g. LiteSpeed, WP Rocket) Creates ready-to-serve page versions, reducing work required for each visit.
- ✓ TTFB reduction & server response tuning Reduces the wait before your server starts sending page content.
- ✓ Gzip / Brotli compression setup Makes text-based files smaller, so pages transfer faster over the internet.
- ✓ Plugin audit & bloat removal Removes or replaces unnecessary plugins that add avoidable load and security risk.
- ✓ Database cleanup & optimization Removes clutter that can slow down database-driven websites over time.
- ✓ Third-party script load optimization Delays or streamlines external tools that can slow pages and responsiveness.
- ✓ Mobile & desktop Core Web Vitals Improves the key speed signals visitors experience across all devices.
- ✓ Detailed before & after report
GET ADVANCED
Best for multi-page business websites.
E-commerce Speed Optimization
Specialized optimization for WooCommerce stores and product-heavy websites.
from
$777
one-time
Everything in Advanced, plus:
- ✓ WooCommerce-specific performance audit Finds store bottlenecks across products, checkout, scripts, and database requests.
- ✓ Product image optimization (bulk) Reduces catalog image weight so product pages appear faster.
- ✓ Checkout & cart speed optimization Makes buying smoother by reducing delays during cart and checkout steps.
- ✓ Payment gateway script load management Prevents payment tools from delaying important shopping pages unnecessarily.
- ✓ WooCommerce database query optimization Makes product data load faster by improving database requests.
- ✓ Product catalog performance tuning Keeps large product listings responsive as your catalogue grows.
- ✓ Session & transient cleanup Clears temporary store data that can bloat and slow WooCommerce.
- ✓ Full store Core Web Vitals pass Improves the key speed signals customers experience throughout your store.
- ✓ Comprehensive before & after report
GET E-COMMERCE
Best for WooCommerce & online stores.
Not sure which package fits? Send us your URL and we will take a quick look and let you know. Contact us.
Relevant proof
Results and feedback you can verify
Verified Trustpilot review
“Absolutely amazed at the service provided, not only have they designed my original business website 7yrs ago and have provided me with maintenance over the years but recently got an upgraded website over haul and new design. Couldn’t speak any more highly. Thank you so much!”
Wellington House Repiling Ltd · Long-term web design and maintenance client
Verify on Trustpilot →Platforms We Optimize
We specialize in platforms we build and maintain ourselves. That means we know exactly where the performance bottlenecks hide.
WordPress
Caching setup, plugin audit, image optimization, and database cleanup for WordPress websites of any size.
Elementor
Elementor-specific speed improvements: critical CSS, lazy rendering, and removing unnecessary widgets and assets.
WooCommerce
Store-specific optimization: product images, checkout scripts, payment gateway performance, and query tuning.
Astro
Already fast by default. We squeeze out the remaining gains: asset delivery, CDN tuning, and Lighthouse score polish.
Also Consider
Speed optimization works even better alongside other improvements. Here is what pairs well with it.
📈
SEO Services
Speed is one part of SEO. We also improve rankings through content, structure, schema, and authority building.
🛡️
Website Maintenance
Keep your website fast, secure, and updated every month after the one-time speed fix.
✨
Website Redesign
If the website is too outdated to optimize effectively, a redesign built for speed from day one may be the smarter move.
Website Speed Optimization: FAQ
What is website speed optimization?
Website speed optimization is the process of identifying and fixing everything that makes a website load slowly. This includes compressing images, minifying CSS and JavaScript, setting up caching, configuring a CDN, reducing server response times, and removing unnecessary code or plugins. The goal is a measurably faster website that performs well on Google PageSpeed Insights and passes Core Web Vitals.
Why does website speed matter for my business?
Because slow websites lose business. Google's own research shows that a 1-second delay in mobile load time can reduce conversions by up to 20%. Pages that load in under 2 seconds have lower bounce rates and higher engagement. Google also uses Core Web Vitals as a ranking factor, so a faster website means better search visibility and more organic traffic.
What are Core Web Vitals and why do they matter?
Core Web Vitals are three specific performance signals Google uses to measure real-world user experience: Largest Contentful Paint (how fast the main content loads), Cumulative Layout Shift (how stable the page layout is), and Interaction to Next Paint (how quickly the page responds to user input). Failing Core Web Vitals can hurt your Google rankings. Passing them gives you a measurable SEO advantage over slower competitors.
What PageSpeed score can I expect after optimization?
Most websites we work on see significant improvements. Typical results range from a 20 to 50 point improvement on Google PageSpeed Insights, with many reaching 90+ on mobile and desktop. The exact improvement depends on the starting condition of your website, your hosting environment, and how many images and scripts are on the pages. We share realistic expectations in the initial audit before any work begins.
Do you optimize WordPress websites?
Yes. WordPress speed optimization is one of the most common things we do. WordPress sites often accumulate bloated plugins, unoptimized images, and poor caching setups over time. We audit and clean up plugins, set up proper caching with tools like LiteSpeed Cache or WP Rocket, convert images to WebP, defer render-blocking scripts, and tune the hosting environment where possible.
Does speed optimization affect my website design?
No. Speed optimization is a technical process that works under the hood. Your website looks and functions exactly the same after optimization. Visitors see no visual difference, only a faster experience. If anything, the site actually feels more responsive and professional.
Why do you have an E-commerce plan? Is it really different?
Yes. E-commerce websites have unique performance challenges: large product catalogs with hundreds of images, dynamic content, payment gateway scripts, inventory scripts, and complex checkout flows. All of these add significant weight. The E-commerce Speed Optimization plan specifically addresses WooCommerce and online store architecture, including product image optimization, checkout performance, cart scripts, and database queries.
How long does speed optimization take?
Most optimization projects are completed within 3 to 7 business days. Simpler websites take less time. Larger or more complex websites with many plugins, custom integrations, or heavy e-commerce setups may take a bit longer. We always give you a realistic timeline after the initial audit.
Do I need ongoing speed optimization after the one-time fix?
Not necessarily. A one-time optimization dramatically improves your site and keeps it fast for a long time. That said, websites that are actively updated with new content, plugins, and images can gradually slow down again over time. If you prefer to keep performance consistently high without thinking about it, we can fold speed monitoring into one of our website maintenance plans.
Can you optimize any website platform?
We specialize in WordPress, Elementor, WooCommerce, and Astro websites. We can also assess and optimize other platforms on a case-by-case basis. If you are unsure whether your platform qualifies, just reach out and tell us what you are running.
What if I am not happy with the results?
We start every engagement with an audit and agree on what we will improve before we do anything. That way there are no surprises. We share before and after data so you can see exactly what changed. If for any reason something does not meet expectations, we work to resolve it. We do not do vanishing acts.
Do faster websites actually rank higher on Google?
Yes, directly and indirectly. Core Web Vitals are an official Google ranking factor. A faster website also reduces bounce rates and increases time on site, both of which are positive engagement signals. Pages that load quickly are more likely to be crawled efficiently by Googlebot, which helps with indexing and rankings. Speed is one of the few technical improvements that affects both user experience and search engine rankings at the same time.