Case study
Mobile PageSpeed: 78 → 98
In a WordPress-to-Astro rebuild, mobile PageSpeed rose 78→98 and LCP fell 4.4s→1.8s.
Read the case study →WEB ALOHA
Website Speed Optimization Packages
Your website is slow and visitors are feeling the friction. We find the material bottlenecks, implement the agreed fixes, and document the change.
Choose a one-time Web Aloha package for your site type and bottlenecks. Every engagement starts with measurements, documents the implemented fixes, and ends with a like-for-like before-and-after report.
Core Web Vitals Fix
LCP, CLS, and INP improvements that reduce measurable page-experience friction.
PageSpeed Score Boost
The audit sets a target based on the source site, hosting, content, and third-party constraints.
Before & After Report
You see the exact numbers before we start and after we finish. No guessing, no vague promises.
Get My Site Faster ⚡
One-time fix. No monthly fees.
See Pricing 💰
From $333.
2s
Target load time
90+
PageSpeed score goal
Before & after
Report for the agreed pages
What We Optimize
Slow websites have the same root causes. We know where to look and what to fix.
- ✓ Images & media. WebP conversion, compression, lazy loading, and proper image sizing. Oversized or poorly delivered media is a frequent source of page weight.
- ✓ CSS & JavaScript. Minification, deferral of non-critical scripts, removal of render-blocking resources, and unused code cleanup.
- ✓ Caching & server. Browser caching, server-side caching, Gzip/Brotli compression, TTFB reduction, and CDN configuration.
- ✓ Core Web Vitals. Targeted fixes for LCP, CLS, and INP. These page-experience signals can contribute to search performance, while relevance and content quality remain more important.
- ✓ Mobile performance. Mobile-first optimization for constrained screens, networks, and devices, with desktop measured as well.
- ✓ Plugin & code bloat. Audit and cleanup of heavy or redundant plugins, third-party scripts, and unnecessary theme features that add load time without value.
- ✓ E-commerce speed. WooCommerce-specific optimization: product images, database queries, cart scripts, and checkout performance.
- ✓ Database cleanup. Database optimization for WordPress and WooCommerce. Removing post revisions, transients, and orphaned data that bloat query times.
Why Website Speed Matters
Slow pages add friction between intent and action. The commercial impact varies by audience and page, which is why we record a baseline and compare real before-and-after measurements instead of promising a universal conversion lift.
Google includes Core Web Vitals within its page-experience signals. Speed is one part of a much broader search system, and improving it does not guarantee a ranking change.
Improving speed can support usability, engagement, crawl efficiency, and conversion journeys. The before-and-after report shows the technical change; rankings and revenue outcomes depend on many additional factors.
Baseline
Representative templates measured before implementation
Lab, field, hosting, and request evidence where available
Scope
Bottlenecks prioritized by visitor impact and feasibility
Media, scripts, styles, caching, server, and third parties
Proof
Like-for-like before-and-after report for the agreed pages
Results documented without a universal score or ranking promise
How It Works
No vague promises. A clear, step-by-step process with a before and after report you can actually read.
1
Performance Audit
We audit agreed representative pages using PageSpeed Insights, Lighthouse, and WebPageTest, then document the material bottlenecks we can verify.
2
Fix Plan & Priorities
We put together a prioritized list of fixes sorted by impact. The biggest wins first, then the finer details. You know exactly what we are doing before we start.
3
Optimization Work
We implement the agreed fixes, which may include image compression, code minification, caching, CDN configuration, database cleanup, plugin review, and server tuning.
4
Before & After Report
We share a clear before and after report with your PageSpeed scores, Core Web Vitals metrics, and load time improvements. You see exactly what changed and why it matters.
Speed Optimization Pricing
One-time optimization. No monthly retainer required. Pick the package that fits your website.
This page lists Web Aloha's current packages and deliverables. For package fit, repair-versus-rebuild guidance, and a quote-comparison brief, read our website speed optimization cost guide.
Essential Speed Optimization
Core fixes for small business websites. Fast turnaround, big impact.
from
$333
one-time
- ✓ Full PageSpeed & Lighthouse audit Finds the specific technical issues slowing pages and hurting visitor experience.
- ✓ Image compression & WebP conversion Shrinks image files without obvious quality loss, making pages load faster.
- ✓ Lazy loading for images Loads off-screen images only when needed, so the first screen appears faster.
- ✓ CSS & JavaScript minification Removes unnecessary code characters so browsers download and process files faster.
- ✓ Render-blocking script deferral Lets important page content appear before nonessential scripts finish loading.
- ✓ Browser caching setup Stores reusable files on visitors' devices for faster repeat visits.
- ✓ Core Web Vitals fixes (LCP, CLS, INP) Improves Google's measures of loading speed, layout stability, and interaction responsiveness.
- ✓ Basic hosting & server check Identifies hosting limits that prevent your website from responding quickly.
- ✓ Before & after report
GET ESSENTIAL
Designed for brochure sites and blogs.
Popular
Advanced Speed Optimization
Deep performance overhaul for complex websites with many pages, plugins, or custom code.
from
$555
one-time
Everything in Essential, plus:
- ✓ CDN setup & configuration Serves site files from locations nearer visitors for quicker loading worldwide.
- ✓ Server-side caching (e.g. LiteSpeed, WP Rocket) Creates ready-to-serve page versions, reducing work required for each visit.
- ✓ TTFB reduction & server response tuning Reduces the wait before your server starts sending page content.
- ✓ Gzip / Brotli compression setup Makes text-based files smaller, so pages transfer faster over the internet.
- ✓ Plugin audit & bloat removal Removes or replaces unnecessary plugins that add avoidable load and security risk.
- ✓ Database cleanup & optimization Removes clutter that can slow down database-driven websites over time.
- ✓ Third-party script load optimization Delays or streamlines external tools that can slow pages and responsiveness.
- ✓ Mobile & desktop Core Web Vitals Improves the key speed signals visitors experience across all devices.
- ✓ Detailed before & after report
GET ADVANCED
Designed for multi-page business websites.
E-commerce Speed Optimization
Specialized optimization for WooCommerce stores and product-heavy websites.
from
$777
one-time
Everything in Advanced, plus:
- ✓ WooCommerce-specific performance audit Finds store bottlenecks across products, checkout, scripts, and database requests.
- ✓ Product image optimization (bulk) Reduces catalog image weight so product pages appear faster.
- ✓ Checkout & cart speed optimization Makes buying smoother by reducing delays during cart and checkout steps.
- ✓ Payment gateway script load management Prevents payment tools from delaying important shopping pages unnecessarily.
- ✓ WooCommerce database query optimization Makes product data load faster by improving database requests.
- ✓ Product catalog performance tuning Keeps large product listings responsive as your catalogue grows.
- ✓ Session & transient cleanup Clears temporary store data that can bloat and slow WooCommerce.
- ✓ Full store Core Web Vitals pass Improves the key speed signals customers experience throughout your store.
- ✓ Comprehensive before & after report
GET E-COMMERCE
Designed for WooCommerce & online stores.
Not sure which package fits? Send us your URL and we will take a quick look and let you know. Contact us.
Relevant proof
Results and feedback you can verify
Verified Trustpilot review
“Absolutely amazed at the service provided, not only have they designed my original business website 7yrs ago and have provided me with maintenance over the years but recently got an upgraded website over haul and new design. Couldn’t speak any more highly. Thank you so much!”
Wellington House Repiling Ltd · Long-term web design and maintenance client
Verify on Trustpilot →Platforms We Optimize
We specialize in platforms we build and maintain ourselves, which helps us identify their common performance bottlenecks efficiently.
WordPress
Caching setup, plugin audit, image optimization, and database cleanup for WordPress websites of any size.
Elementor
Elementor-specific speed improvements: critical CSS, lazy rendering, and removing unnecessary widgets and assets.
WooCommerce
Store-specific optimization: product images, checkout scripts, payment gateway performance, and query tuning.
Astro
Already fast by default. We squeeze out the remaining gains: asset delivery, CDN tuning, and Lighthouse score polish.
Also Consider
Speed optimization works even better alongside other improvements. Here is what pairs well with it.
📈
SEO Services
Speed is one part of SEO. We also improve rankings through content, structure, schema, and authority building.
🛡️
Website Maintenance
Keep your website fast, secure, and updated every month after the one-time speed fix.
✨
Website Redesign
If the website is too outdated to optimize effectively, a redesign built for speed from day one may be the smarter move.
A clear next step
Ready for a Measured Speed Fix?
Send us the site URL and the problem you are seeing. We will confirm the suitable package, measurement scope, and realistic constraints before work starts.
One-time packages start at $333; the agreed baseline and deliverables come first.
Website Speed Optimization: FAQ
What is website speed optimization?
Website speed optimization is the process of identifying and fixing everything that makes a website load slowly. This includes compressing images, minifying CSS and JavaScript, setting up caching, configuring a CDN, reducing server response times, and removing unnecessary code or plugins. The goal is a measurably faster website that performs well on Google PageSpeed Insights and passes Core Web Vitals.
Why does website speed matter for my business?
Slow pages add friction to browsing, enquiries, and checkout. Google also includes Core Web Vitals within its page-experience signals. The commercial and search impact varies by site, so we establish a baseline and report measured changes rather than promising a universal conversion or ranking lift.
What are Core Web Vitals and why do they matter?
Core Web Vitals are performance signals that describe real-world user experience: Largest Contentful Paint (how fast the main content loads), Cumulative Layout Shift (how stable the layout is), and Interaction to Next Paint (how quickly the page responds). They help identify specific experience problems and are one part of Google's broader page-experience systems.
What PageSpeed score can I expect after optimization?
The attainable result depends on the starting condition, hosting, theme, content, third-party scripts, and integrations. The initial audit identifies the main constraints and sets a realistic target for representative pages. We then report the same measurements before and after the work.
Do you optimize WordPress websites?
Yes. WordPress speed optimization is one of the most common things we do. WordPress sites often accumulate bloated plugins, unoptimized images, and poor caching setups over time. We audit and clean up plugins, set up proper caching with tools like LiteSpeed Cache or WP Rocket, convert images to WebP, defer render-blocking scripts, and tune the hosting environment where possible.
Does speed optimization affect my website design?
The agreed design and functionality are treated as acceptance criteria. We make technical changes under the hood, then regression-test representative pages and key interactions. If a requested performance change would alter appearance or behavior, we flag that tradeoff for approval first.
Why do you have an E-commerce plan? Is it really different?
Yes. E-commerce websites have unique performance challenges: large product catalogs with hundreds of images, dynamic content, payment gateway scripts, inventory scripts, and complex checkout flows. All of these add significant weight. The E-commerce Speed Optimization plan specifically addresses WooCommerce and online store architecture, including product image optimization, checkout performance, cart scripts, and database queries.
How long does speed optimization take?
Most optimization projects are completed within 3 to 7 business days. Simpler websites take less time. Larger or more complex websites with many plugins, custom integrations, or heavy e-commerce setups may take longer. We provide a scoped timeline after the initial audit.
Do I need ongoing speed optimization after the one-time fix?
Not necessarily. A one-time project addresses the agreed baseline issues. Websites that receive new content, plugins, images, or third-party scripts can slow down again, so speed monitoring can also be included in a website maintenance plan where ongoing oversight is useful.
Can you optimize any website platform?
We specialize in WordPress, Elementor, WooCommerce, and Astro websites. We can also assess and optimize other platforms on a case-by-case basis. If you are unsure whether your platform qualifies, just reach out and tell us what you are running.
What if I am not happy with the results?
We start every engagement with an audit and agree on what we will improve before we do anything. That way there are no surprises. We share before and after data so you can see exactly what changed. If for any reason something does not meet expectations, we work to resolve it. We do not do vanishing acts.
Do faster websites actually rank higher on Google?
Speed alone does not guarantee higher rankings. Core Web Vitals can contribute to page experience, while relevance, content quality, links, intent, and competition remain central. Performance work is valuable because it improves the visitor experience and technical delivery even when a ranking change cannot be attributed to it.