Schema Markup Generator

How the Schema Markup Generator Works

This tool creates a JSON-LD draft from the values you enter. Review it against the visible page before adding it to your HTML:

1. Choose a schema type, select from 12 Schema.org types, including Article, FAQPage, LocalBusiness, Organization, Product, and Event. Google search-feature support varies by type.
2. Fill in the fields, important fields are marked. These markers do not check completeness or feature eligibility. Add repeatable items (FAQ questions, breadcrumb items, HowTo steps) as needed.
3. Generate, click Generate to create a draft JSON-LD block. Check for empty values, omitted rows, and any properties needed for your intended use.
4. Copy or download, both options contain a complete script block. Paste it into the relevant page’s HTML; if your CMS field expects bare JSON, use only the object inside the script tags.
5. Validate, review syntax and vocabulary with Schema.org Validator. Use Google’s Rich Results Test for currently supported search features, and our Schema Markup Validator.

Why Schema Markup Matters for SEO and GEO

Structured data can help machines interpret your page when the markup accurately describes its visible content:

• Rich results, some supported types can make a page eligible for enhanced search features. Correct markup does not guarantee display, rankings, or a particular click-through rate.
• Machine-readable context, structured data makes supported entities and properties explicit when it matches the visible page. It can support search features and a sound SEO and GEO foundation, but it does not guarantee an AI citation.
• Knowledge panel, Organization and Person markup can describe identity and related profiles. Adding it does not guarantee a knowledge panel.
• Clear meaning, typed properties describe facts such as an event date or product price. Consumers decide whether and how to use them.
• Maintainable information, keep markup synchronized with visible content as prices, dates, people, and services change.

After generating your schema, validate it with our Schema Markup Validator and check your meta tags for a complete technical SEO setup.

New to structured data? Our article on what schema markup is and why it matters for SEO explains the fundamentals, including which types your site needs and how to think about implementation. Once your schema is live, learn how to test and validate schema markup and review the evidence and limits of schema for AI citations.

Supported Schema Types

This generator supports these 12 Schema.org types. Their availability here does not imply Google supports a rich result for each one:

• Article, blog posts, news articles, and reports, with their headline, author, and publication details.
• FAQPage, visible questions with their answers. Google retired FAQ rich results in May 2026; this remains a Schema.org vocabulary template.
• LocalBusiness, physical business locations, with accurate addresses, contact details, and opening hours.
• Organization, companies and brands, including their name, logo, profiles, and contact information.
• Product, products with their real prices, availability, and any reviews shown on the page.
• Event, conferences, concerts, and meetups, with their dates and locations.
• Person, individuals, with their name, role, and related profiles.
• HowTo, step-by-step instructions. Google no longer displays HowTo rich results.
• BreadcrumbList, the page’s position within a real navigation hierarchy.
• WebSite, site identity, with an optional search action. Google has retired the sitelinks search box.
• SoftwareApplication, apps and tools, with accurate pricing, supported systems, and visible ratings where applicable.
• VideoObject, videos, with their name, description, thumbnail, duration, and upload date.

Confirm current eligibility in Google’s structured data search gallery. See the May 2026 FAQ retirement update and the official updates on HowTo rich results and the retired sitelinks search box.

Three examples to check before publishing

• A blog guide: choose Article and select BlogPosting when appropriate. Use the real author, visible headline, image and original publication date. A later edit belongs in dateModified.
• A product page: match the offer’s price, currency and availability to the visible page. Leave rating fields empty when there are no genuine ratings; do not add stars simply to complete the form.
• A business homepage: review existing Organization markup from your theme or SEO plugin before adding another block. This generator does not merge duplicate entities or create shared @id references.

Follow Google’s structured data guidelines, then test the published URL as well as the draft. A valid draft cannot confirm that a CMS preserved the block, that Google can fetch it, or that its facts match the page.

For comprehensive SEO optimization, also check your Open Graph tags and heading structure. After adding schema, validate it with the Schema Markup Validator to catch any issues before Google crawls your pages. For AI search readiness, run the AI Search Visibility Checker; it reports schema as contextual evidence rather than awarding points for its mere presence.

Schema Types You Can Generate

This table lists common properties to review, not a complete validation checklist. Requirements depend on the type and the consumer. Check current feature documentation and include only facts that match the page.

Implementing structured data correctly across an entire site is where many teams stall. Our GEO services and SEO services cover schema strategy, validation, and entity markup that describes your pages without promising search display or AI citations.