Wellington House Repiling

We migrated the entire site from WordPress to Astro, rebuilt from the ground up using the Astro framework and Tailwind, deployed on Vercel. Every original page was migrated and improved: homepage, about, services, gallery, blog index, contact, and three blog posts.

All fonts were self-hosted to eliminate external render-blocking dependencies. Zero third-party font CDN calls.

The contact form was rebuilt as a serverless function, routing directly through a transactional email API for reliable delivery. No plugins, no WordPress dependencies.

The original site had no standalone service pages. We built six, each targeting a high-intent search query in the Wellington market:

• House Leveling Wellington: warning signs, process, gallery, 10-question FAQ
• Foundation Repair Wellington: problem types, repair process, gallery, FAQ
• Concrete & Tōtara Pile Replacement Wellington: replacing end-of-life original Tōtara piles and cracked concrete piles with modern mechanical connections
• Timber Pile Replacement Wellington: full vs partial replacement, pile type options
• Earthquake Foundation Strengthening Wellington: anchor piles, mechanical connections, Wellington seismic context
• Services hub page: overview linking to all services

Each service page includes a structured FAQ section (8 to 10 questions), a gallery, a process walkthrough, client reviews, related services, and area served coverage for Wellington, Lower Hutt, Upper Hutt, Porirua, and Kapiti Coast.

The gallery was rebuilt from scratch: 67 images organized into six categories (Access, Confined Spaces, Leveling, Jack & Pack, Mechanical Connections, and Piles). Category filtering and a lightbox were built with vanilla JavaScript, no third-party libraries.

This gives potential clients a visual walk-through of real past work before they ever pick up the phone. For a service business where trust is everything, project photos are a conversion tool.

We implemented advanced schema markup across all 14 pages. The LocalBusiness type was upgraded to include HomeAndConstructionBusiness, enriched with full address, GPS coordinates, founder identity, aggregateRating (5.0 from 12 reviews), opening hours, and payment methods.

A separate Organization entity was added with social profile links, founding date, and a knowsAbout array covering all service specialties. This gives AI tools and search engines the structured signals they need to understand the business as a clear entity.

Every service page carries FAQPage schema, Service schema with areaServed, and BreadcrumbList. Blog posts include Article schema with proper author and publisher references. The site is structured to be easily parsed and cited by AI search engines from day one.